The work
My role at The Suddath Companies spans copy and messaging alongside broader campaign and marketing-operations work.
The common thread is connecting the audience, message, creative and systems needed to move a campaign from a brief to launch.
Campaign strategy & messaging
Developed a B2B messaging framework and supported integrated campaigns for Global Mobility, HR and workplace audiences. The work includes audience planning, creative briefing, campaign copy and coordination across stakeholders.
Strong writing gives the campaign a clear throughline.
Lifecycle & marketing operations
Built HubSpot lead-scoring and nurture work, alongside Power Automate workflows supporting event campaigns and case-study production.
The operational work connects the customer journey with the people and tools responsible for the next step.
Published work
Ghostwrote an executive LinkedIn article connecting the World Cup with cross-border execution for Global Mobility and HR leaders.
How I approach it
Start with the buyer and the decision the campaign needs to support. Build the message and channel plan around that decision, then coordinate the creative, workflow and launch requirements.
Strategy, creative and execution need to agree.